Hi, I'm Ryan Chan. I specialize in Digital/Social Media Marketing
Right now I run social for the University of Toronto Esports. Multiple accounts, a 50.5% increase in engagement, and 5,000+ new impressions in a single 30-day stretch. Before that I interned at Paralimi, ran influencer outreach at Marsquest Co., and helped lead an 18-player competitive team to top 6 in Canada.
I work on social media and I like proving it with numbers.
I graduated from the University of Toronto with a Bachelor of Business Administration, specializing in Marketing. The work I actually enjoy is the mix of strategy and execution: content calendars, A/B tests, KPI tracking, community management, and a bit of SEO.
At UofT Esports I run five social accounts (Instagram, TikTok, Twitter, Twitch, Discord). I ran A/B tests on format and timing, and engagement is up 50.5%. I was also our Team Manager. Our main team finished Top 6 out of 600+ collegiate teams in North America.
Before that I interned at Paralimi doing digital marketing and SEO, and ran influencer outreach at Marsquest Co., contacting 10+ creators a day to support product seeding campaigns.
Campaigns, analyses, and case studies.
BMW Z3 Launch
Analysis of BMW's non-traditional media bet (GoldenEye product placement) for the Z3 roadster, plus a Phase 2 recommendation built around personalization.
Starbucks: Transformation & Renewal
Five Forces and SWOT analysis of Howard Schultz's return-era Starbucks. Covers cannibalization, the in-store experience, and substitution risk.
Reebok: UBU & ERS Campaigns
Evaluation of Reebok's 1988 communication plan: segmenting the athletic footwear market and testing whether the umbrella brand strategy held up against Nike.
L.L. Bean: Service vs. Profit
Full SWOT on the L.L. Bean customer-first return policy, plus a three-part recommendation to fix the profitability problem without damaging the brand.
Can the Bunny Hop? Nutrine Line Extension
Perceptual mapping and ideal-product analysis to decide whether Nutrine should extend into mints, gum, or both. Includes two- and three-segment positioning recommendations.
C-Tek: Sales Force Optimization
Quantitative sales force reallocation across 12 US cities. Models the best, expected, and worst-case profit scenarios for a 52-to-97 rep expansion.
FLIP: Questionnaire & Segmentation
Critique of a flawed survey, followed by a four-cluster hierarchical segmentation. Each segment gets its own certification strategy.
Blue Mountain: Night Skiing Decision
A 4P-based recommendation on whether Blue Mountain Resorts should invest in night skiing, and how to manage the risk on a $135K capex.
How I work.
Digital marketing
- Social Media Optimization
- Content Calendar Management
- Community Management
- Influencer Marketing
- SEO / SEM
- PPC Advertising
- Conversion Rate Optimization (CRO)
- Brand Voice & Consistency
Analytics & reporting
- KPI Tracking
- A/B Testing
- Campaign Performance Analysis
- Google Analytics
- Dashboarding
- Excel modelling
- Audience Growth
Tools & software
- Google Ads
- Meta Ads Manager
- Canva
- Adobe Photoshop
- CapCut
- WordPress
- Discord
Soft skills
- Analytical Thinking
- Creative Problem Solving
- High-Pressure Decision Making
- Project Coordination
- Cross-Functional Collaboration
- Time Management
- Adaptability
Where I've worked.
Social Media Manager
- Increased social media engagement by 50.5% by restructuring the content calendar and optimizing post formats across 5 managed accounts (Instagram, TikTok, Twitter, Twitch).
- Generated 5,000+ impressions in 30 days by identifying and prioritizing high-impact content formats through ongoing KPI tracking and performance reporting.
- Executed real-time community management and rapid-turnaround content to maintain audience relevance and brand voice consistency.
- Conducted A/B testing on content formats and narratives to continuously improve engagement rates and organic reach.
Team Manager
- Led the main team to a Top 6 finish out of 600+ collegiate teams in North America. Led the academy team to 17th out of 400+ collegiate teams.
- Managed 18+ players, coordinating scrimmage schedules, performance reviews, and competitive readiness programs.
- Served as primary liaison between players, tournament organizers, and university administration.
Digital Marketing & Social Media Intern
- Improved organic visibility by conducting keyword research and on-page SEO optimization to align content with target search intent.
- Collaborated with cross-functional teams to execute integrated digital marketing initiatives, strengthening brand consistency across channels.
- Supported campaign analysis and reporting to measure performance and inform strategy adjustments.
Leadership Staff
- Planned and executed community engagement events, coordinating logistics and delivering high member satisfaction.
Digital Marketing & Social Media Coordinator
- Built and executed influencer outreach strategy, identifying and contacting 10+ influencers per day to support product promotion campaigns across social platforms.
- Managed end-to-end influencer partnerships from initial contact to product sample coordination and campaign delivery tracking.
Education
Certifications
- Social Media Marketing, LinkedIn Learning · Jan 2025
- Digital Marketing, LinkedIn Learning · Jul 2024
- Introduction to Operations Management, LinkedIn Learning · Aug 2025